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Peter Pek is a brand strategist, writer, columnist, editor, publisher, designer, creative director, public relations professional, public speaker, corporate celebrity, radio and television personality from Malaysia. He is the chief executive of the World Branding Forum, a global non-profit organisation that manages and supports a range of programmes covering research, development, education, recognition, networking and outreach. . He is best known as the former creative director of ''New Nation'', a British tabloid;〔"New weekly tabloid set to hit the shelves". (29 November 1996). ''Design Week'', p. 5.〕 the editor-in-chief of ''Food & Beverage'' magazine;〔"CKFE 2000 expected to draw more participants". (Sept 2000). ''Food & Beverage'', p. 43. ISSN 0119-7932.〕 publisher of Malaysian ''Superbrands'';〔Pek, Peter (2002). ''Superbrands: An insight into more than 80 of Malaysia’s Superbrands''. Volume 1. Superbrands. ISBN 983-40878-0-2.〕 and for his work in branding.〔Yap, Lincoln (4 June 2003). (Local brand franchisors urged to create international standards ). ''The Star. '' Retrieved 22 March 2006.〕 He was a host and judge of the corporate reality television series ''The Firm'', where he played himself, acting as a corporate leader and mentor. The show premièred prime time nationwide on Ntv7 and Astro's Channel 7 in Malaysia in 2007. It was the only show in the country to feature three millionaire judges.〔Huong, Thomas (17 August 2008). ( Passion for German cars ). ''Cars.Bikes.Trucks.'', ''New Sunday Times''. Retrieved 25 August 2008.〕〔Chandran, Sheela (27 June 2007). (You’re fired! – Watch how 10 contestants battle to scale the corporate ladder in Ntv7’s The Firm. ). ''The Star.'' Retrieved 27 June 2007.〕 He also starred in ''The Firm'' with Chan Boon Yong. The second season of the hit show premièred on 2 August 2008.〔Taib, Shuib (28 June 2007). (Looking for the head honcho ). ''New Straits Times.'' Retrieved 1 July 2007.〕 On 1 January 2008, he began hosting his own branding talk show, ''Brand Malaysia with Peter Pek'', on Radio24. The show began podcasting episodes through the show's website in March 2008, making him one of the few Chief Executives in Asia and the first in Malaysia, to podcast.〔〔Omar, Aref (24 August 2008). (TV: Man with the brand ). ''Sunday People'', ''The New Sunday Times Magazine''. Retrieved 25 August 2008.〕 Considered one of the world's leading brand strategists, he has worked with many top brands in Asia, Europe and Australia, and services clients from around the world.〔〔Kamal, Ayu Musa (7 August 2006). Brand Man: A chat with the eccentric brand guru, Peter Pek. ''Malay Mail.''〕 He was the Group CEO of Mercatus+ in Malaysia.〔〔Brand Mercatus (2 December 2002). "Brand Mercatus appoints CEO for Malaysia". Press release.〕He is currently the honorary secretary of the Malaysian chapter of the International Advertising Association ==Background== Peter hails from the same town as Michelle Yeoh – Ipoh, Perak, Malaysia, and studied at St. Michael's Institution, before setting off to Sydney, Australia when he was 13.〔〔 Educated in Sydney, Peter qualified as a Chartered Designer in 1993, and is now one of the few Chartered Designers practising in South East Asia. He worked for a number of branding, advertising, design, publishing and PR agencies in London, where he was based for nearly 10 years. These include Brand Mercatus, EMAP, Euro RSCG, ''The Guardian'', Hill & Knowlton, J. Walter Thompson, ''The Observer'', Saatchi & Saatchi, ''The Voice'' and Wunderman Cato Johnson (now part of Young & Rubicam).〔〔〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Peter Pek」の詳細全文を読む スポンサード リンク
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